Drinkaware is a charitable organisation which aims to get people to think differently about alcohol. Their entire focus is on getting people to understand the harm it can do to their health, our families and those around us.
 
Theirs is a vision is of a society where alcohol is enjoyed responsibly, where its potential for harm is reduced and where consumers are supported in practical ways to make informed decisions about their drinking.

They contribute to achieving this vision in three ways, by:

1. providing objective, independent, comprehensive and evidence-based information about alcohol
2. raising awareness and changing attitudes to responsible drinking
3. through practical tools and support, acting as a catalyst for behavioural and social change.

Their vision, they:

• are committed to understanding consumer behaviour and to the importance of individual responsibility
• are evidence-led in everything they do – they evaluate what they’ve done and learn in order to improve
• focus on where they have most impact
• value transparency and publish their research evidence, strategies, plans and impact assessment
• work collaboratively with partners across government, industry, health and other public bodies
• are proactive, with a passion for making a difference.